The world of concepting is all about standing out and stay close to what or who you are. It’s about telling a story that appeals to many because it contains an abstract idea of being. Concepting therefore involves research and creative thinking and is the foundation of the design process.
When a concept is done, wether this is an idea, wireframe, sketch or any other first draft of an idea we can start with the design process.
The visual body of the concept is very important because it can add character and feeling to the concept.
When your really want to make a change with your company you get to this step. Branding is all about showing passion and inspire people and take them with you on your journey. When this happens you don’t have just customers anymore but fans and ambassadors.